Beyond future-proofing

Karen “Toast“ Conger, is an Auckland-based consultant and futurist specialising in individual and organisational change. Recently she said “The COVID-19 pandemic  represents only the first of many existential challenges humanity may face in the near term. The known unknowns are so significant that they make typical ‘future proofing’ (that is, preparing now for what

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Keep it so simple

Keep It So Simple One thing that sometimes escapes web designers (and business owners) is the need for the end product to be focused on the customer. While new whiz-bang things are nice, they can be at best, unnecessary, and at worst, distracting from the purpose of the website. A balance needs to be met

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